| We
have three main broad aims: |
|
1.
|
To
support and develop Adventure Tourism and associated Industries
in Gwynedd, Anglesey and Rural Conwy |
|
2.
|
To
represent and safeguard the interests of the outdoor industry
and users within the region |
|
3.
|
To
promote awareness and understanding between visitors, businesses
and the local community |
| The
Partnership will achieve its aims through: |
| |
|
| Marketing |
|
•
|
Collective
marketing of outdoor industries and adventure
tourism businesses |
|
•
|
Promotion
of allied industries through associates |
|
•
|
Creating
a brand identity and logo |
|
•
|
Promotion
of the area as the adventure tourism capital of the UK |
|
•
|
Promotion
of adventure events within the area |
|
•
|
Increasing
first time adventure visitors to the region |
|
•
|
Increasing
sustainable return visitors to the region |
|
•
|
Actively
promoting adventure tourism to all ages and abilities |
| Development |
|
•
|
Developing
quality employment opportunities for the local workforce |
|
•
|
Increasing
sustainable year round employment |
|
•
|
Increasing
the G.D.P of the local economy |
|
•
|
Forming
an integrated strategy with other organising bodies |
|
•
|
Increasing
the adventure facilities available for all |
|
•
|
Working
together to gain greater access in the outdoors |
|
•
|
Encouraging
all developments to be sensitive to the ethics and traditions
of the activities |
| Support |
|
•
|
Helping
existing and new diverse, sympathetic businesses |
|
•
|
Acting
as a collective voice in the development of adventure
outdoor recreation |
|
•
|
Encouraging
associates of the partnership to network & build a strong
supply chain within the region |
|
•
|
Exchanging
feedback between the partnership and related bodies |
| Service |
|
•
|
Exploring
the possibilities of a quality service charter for associates |
|
•
|
Encouraging
all year availability of services |
|
•
|
Promoting
good value and a positive experience |
| Community
and Environment |
|
•
|
Promoting
awareness & creating strategies to develop environmental,
cultural & community issues |
|
•
|
Encouraging
sustainable, low impact developments |
|
•
|
Improving
environmental quality compatible with the needs of the industry |
|
•
|
Working
in partnership with the local community to promote a greater
understanding of the economic, cultural and environmental benefits |
