Mountain Biking Consultation 22/11/2011

A draft mountain bike marketing strategy 2012 - 2017 has been created by industry representatives in response to Visit Wales' changing role. Visit Wales previously led on mountain bike marketing, but has moved its focus to promote Wales on a national level.

Past marketing has focused on promoting trail centres but this strategy aims to widen the scope by including more of Wales' natural trails.

The strategy highlights the importance of getting the marketing right: "Wales has a world-class reputation for the quality of its mountain bike trails, but is facing increasing competition from the number of rival trail centres growing throughout the U.K. In order to grow its share of the market and continue to contribute to the economy, it must encourage a broad range of new riders into the sport."

Investment into dedicated mountain bike trails is currently being provided through the European Regional Development Fund Cycling Centres of Excellence and the Eryri Centres of Excellence (previous news).

The strategy hopes to create long-term stability of the market base by recruiting a more diverse group of mountain bikers (such as females, families with children, and under 25 year-olds).

This consultation provides an opportunity for those with an interest in the mountain bike industry to comment on both the draft strategy and the potential governance options for implementing the strategy. The closing date for responses is 12th December 2011.

You'll find a copy of the draft strategy, an on-line response form and the list of consultation questions at forestry.gov.uk

Topic: Mountain Biking in Wales, Adventure Tourism.

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