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Discover the Heart of Adventure 19/12/2014 is a newly launched online guide to the finest outdoor spaces and places of north Wales. With over 230 venues marked and waiting to be discovered on an interactive map, there are adventures to suit everyone, from dabbler to daredevil.

From the many choices, it's possible with a couple of clicks, to quickly flag up the region's finest rock climbing crags, show outdoor enthusiasts where to take the family kayaking or point them at north Wales' golden beaches.

Each venue has additional data which includes real time Met Office weather and rainfall radar feeds plus the journey time. Where appropriate it'll also include, the mountain area forecast and ground conditions or tide times.

This provides outdoor activists with the real time information they need to plan their days to get the most out of their adventures. Links to the appropriate guidebooks and maps for an activity venue are there to aid further research. is brought to you by the team that developed back in 2002 and functions as the main platform for the Heart of Adventure north Wales brand. It is the culmination of over 10 years of experience of working with the outdoor sector in north Wales.

Through Twitter a dedicated Market Place is embedded on the site, allowing advertisers to engage directly with their audience and highlight special offers, sales and promotions. iWitness Pro is another valuable feed on the site but this one is less 'chatty' and is concerned with keeping users up to date with safety relevant issues.

Snowdonia-Active's CEO, Chris Wright, said:"There's a real appetite from the outdoor sector to shout about the high quality of the offer in north Wales. At long last, the Heart of Adventure branding provides a fantastic hook to allow us to compete, and beat, other outdoor activity destinations."

"We’ve worked with local guidebook publishers, photographers, and outdoor professionals to make sure that north Wales is presented in an authentic and inspirational way."

He added: "Until now there was no focal point for the Heart of Adventure brand. fills that gap by showcasing the high quality and diversity of the outdoor activities available in north Wales, while at the same time providing the hundreds of businesses it supports with a modern and compelling platform on which to cross-promote their product."

An especially commissioned video to accompany the site gives an insight into the variety of outdoor activities, come rain or shine, that north Wales has to offer. There's also a one minute version available to embed and help spread the word.

If you are an activity provider, gear shop, hotelier, B&B, outdoor friendly cafe or pub etc. you can take out a banner ad on the site with exclusive sponsorship of your customers favourite mountain route, bike trail, beach or bouldering venue, providing a targeted opportunity to engage with new customers. See here for full details of the options available. 

A 2014 Visit Wales report highlighted the fact that in terms of regional impact, north Wales outdoor activity tourism with a £213 million contribution to the Welsh economy, is nearly twice that of the next highest contributing region.

Topic: Heart of Adventure, Outdoor North Wales.

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